This course is available as a in-company programme
and can be tailored to your specific needs. For
further information Click
Here
CREATIVE
COPYWRITING
This one day course will give candidates an
insight into producing creative and compelling Copywriting.
It will unleash excitement and energy from the English language
and create impact, passion and a ‘call to action’
through inspirational copy.
Who Should Attend And Why
Anyone responsible for the creation of collateral used
in internal/ external communications, brochures, flyers,
advertisements, web development, catalogues, PR letters
etc
By The End Of The Workshop Participants
Will Be Able To:
Produce compelling,
addictive copy using winning words
Formulate powerful images of communication
Create vibrant text which demands
attention
Design Punchy Press Releases
Promote your Unique Selling Point
to its optimum
Achieve the psychological advantage
over your competitors
Workshop Overview
Use ‘Power’ Words and Paragraphs
Creating impact and energy through the use of words and
layout
Structure compelling Copywriting articles
Establishing a clarity of message and communication
Call to Action Headlines and Styles
Persuasive Outcomes from copy
Addictive Words and Sentences
Powerful Communications Techniques
Adding Creativity and Passion to Layout to optimum effect
Emotional Triggers
Psychological Anchors
Choosing Styles and Words
Capitalising on References
Testimonials / Third Parties
Energising PR and Advertising Agencies
Leveraging ‘Raving Fans’
Direct Marketing
How to harness the power of the Internet
Wonderful Web Words
Unique Selling Propositions
Creating ‘copy’ which promotes unique offerings
Promoting the ‘Added Value’
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