SWOT Analysis
A practical mapping tool to analyse your current business
situation using a Strengths, Weaknesses, Opportunities and
Threats matrix.
Tools to analyse your Products and Market
The Marketing Mix (4 P’s of Marketing)
The Product / Service Offering
What is the Product/Service that you are Selling?
How can your Organisation gain a competitive advantage?
What is the Unique Selling Point?
How to leverage the Branding
How to create sustainable Business Development
The Place
How to ‘reach’ Customers that the others can’t
reach!
Targeting of Customers
Segmentation
Competitive Analysis
Customer Relationship Management
The Price
How to make people ‘buy’ your Product / Service
What is your ‘added value’?
How do your CUSTOMERS value your Services?
The Promotion
Satisfying your Internal and External Customers
Creating Awareness
Creating and Protecting Image
Protecting Branding
Effective Public Relations
Innovative Copywriting
Marvellous Marcoms – brochures, collateral etc
Creative Communications
Excellence in Exhibitions
Product / Service Management
A Product / Service Analytical Tool to identify which areas
of your business you should be prioritising.
Using the Boston Matrix to identify your Cash Cows, Stars,
Question Marks and Dogs.
Markets and Channels to Market
Identifying segmentation through analysis of New Markets,
New Products, Existing Markets and Existing Products utilising
the Ansoff Matrix
Exploring Channels / Outlets to market and sell products:
Direct, Distribution, Associates, Agencies, Catalogues,
Mail Order, Internet, etc
Advertising and Copywriting
Creating Compelling Copywriting
Inspirational Advertising and Promotion
Marketing Communications
